WorkinBroome - Invest

Strategic location, growing economy, government incentives – your investment opportunity

Broome presents a compelling investment proposition: a regional centre experiencing sustained growth while retaining the advantages of a regional cost base. The town’s transition from a traditional tourism and agricultural hub to a diversified service and knowledge economy is supported by government incentives, infrastructure investment, and strong regional demand.

Investment climate

Economic growth foundation

Broome’s regional employment growth demonstrates ongoing economic momentum, supported by major infrastructure investment and industry diversification. Key indicators include unemployment levels consistently below the Western Australian regional average, a resilient property market, expanding healthcare and education precincts, a growing professional services sector, and increased commercialisation of applied research.

Together, these indicators reflect an economy in transition and growth, creating opportunities for investors who recognise Broome’s potential before broader market saturation occurs.

Government incentives & strategic support

Regional development programs

Broome benefits from coordinated Western Australian Government initiatives that promote regional investment and long-term economic growth. State strategies such as the Regional Investment Blueprint and local economic development plans guide sustainable investment across infrastructure, housing, workforce development, and priority industries. Programs delivered in partnership with Regional Development Australia Kimberley support industry collaboration, skills development, and innovation. For an overview of regional strategy, see Regional Development WA’s regional development resources .

Investment facilitation support

Dedicated investment attraction and facilitation services support business establishment and expansion across the Kimberley region. Services include site selection assistance, coordination with government agencies, workforce development support, supplier and partner introductions, and ongoing post-investment support.

Commercial real estate opportunities

Office space & business precincts

Broome offers modern commercial office space at significantly lower costs than capital cities, supported by strong local demand and accessible transport connections. Key locations include Broome’s city centre, healthcare and education precincts, and emerging mixed-use developments.

Indicative rental rates demonstrate clear value, with premium office space generally ranging from $280–$400 per square metre, business park space from $180–$260 per square metre, and industrial or warehouse facilities from $90–$140 per square metre.

Industrial & manufacturing

Broome’s central location, combined with road and rail connectivity and proximity to major ports, supports manufacturing, logistics, and export-oriented businesses. Advantages include established industrial precincts, access to skilled labour, and government-backed support for advanced manufacturing and processing industries.

Investment sectors

Technology & innovation

Broome’s emerging technology sector presents early-stage investment opportunities across health technology, digital services, clean energy solutions, and applied research commercialisation. Growth areas include software development, engineering services, renewable energy innovation, and digital education platforms.

Healthcare & aged care

Australia’s ageing population and regional health demand create strong investment potential in healthcare and aged care infrastructure. Opportunities include private medical centres, specialist clinics, allied health services, aged care accommodation, and health technology solutions aligned with regional needs.

Tourism & hospitality

Broome’s role as the gateway to the Kimberley region — including iconic destinations such as Cable Beach, the Dampier Peninsula and the Horizontal Falls — continues to drive strong demand across tourism and hospitality.

Business establishment support

Starting your business

Business Western Australia provides comprehensive support for business establishment, from planning through to operational launch. Entrepreneurs can access guidance through state and national programs, including business planning assistance, regulatory compliance advice, workforce recruitment support, supplier connections, and market development resources.

Networking & professional development

Broome’s active business community includes chambers of commerce, industry associations, innovation networks, and professional development organisations. Regular networking events and sector-specific groups support collaboration, partnerships, and knowledge sharing.